Approach to Farming
New Zealand’s Approach to Farming Grass-fed Beef and Lamb
New Zealand is blessed with vast, wide open spaces. This is where you’ll find our farms. They’re about as far away from factory farming as you can get. Our farms provide a stress-free place for our animals to live. The clean air, mild climate, and abundant fresh water produces lush, green pastures all year long. Here our animals can roam free and enjoy their natural grass diet—the only diet that can give meat the most wonderfully natural flavor.
One of the most vital ingredients of our grass-fed beef and lamb is our farmers. Their approach to farming is as unique as the country they love to work and live in. They are a deeply committed and devoted community of people, often family based, who work closely together with passion to ensure that what they love doing is what people around the world will love eating.
Our farmers are committed to producing the highest quality meat in the most natural way. They work with the rhythms of nature. They adapt to the seasons. They have a calm approach to nurturing their animals. And that is another reason it all tastes so good.
Simply the purest, most natural tasting grass-fed beef and lamb. Nurtured as nature intended, in one of the most beautiful and natural environments in the world.