COMMITMENT TO ANIMAL WELFARE
HEALTHY, HAPPY ANIMALS
Nutrition is essential for healthy animals. Our cattle and sheep graze naturally, roaming freely and happily in wide-open spaces 365 days a year—nurtured the way nature intended, under bright sunshine and fresh rains. Most sheep and beef production in New Zealand relies almost entirely on rainwater and grass or pasture feeding. We do not use grains or other crops used in livestock production globally.
LIMITED ANTIBIOTIC USE AND NO HGPS
New Zealand is among the lowest global users of antibiotics in cattle and sheep production – due to our extensive outdoor farming that reduces the chance of infections spreading and strict regulations that only permit antibiotic use for animal health reasons (under veterinary control).
New Zealand farmers do not use hormone growth promotants (HGPs) or antibiotics to enhance production or yields. Animals are only treated with antibiotics when necessary for the health and wellbeing of the animal. All antibiotic use is reported, and treated animals are withheld from market for specified periods.