Taste Pure NatureNew Zealand Beef & Lamb

Taste Pure Nature
New Zealand Beef & Lamb

FAQS

Faqs

What is Beef + Lamb New Zealand?

Beef + Lamb New Zealand is an industry organization representing and supporting New Zealand’s beef and sheep farmers. We are raising awareness for grass-fed meat from New Zealand, with a focus on delivering information and education on the benefits of grass-fed meat from New Zealand, under the Taste Pure Nature origin brand.

What does Taste Pure Nature mean?

Taste Pure Nature is an origin brand from Beef + Lamb New Zealand, representing the best grass-fed beef and lamb from New Zealand. When you see the Taste Pure Nature logo, you are receiving New Zealand grass-fed and finished beef and lamb of the highest quality and safety, that tastes just as nature intended.

Where can I purchase New Zealand grass-fed beef and lamb?

New Zealand grass-fed beef and lamb is available at select retailers nationwide, including, Bianchini’s Market, Bristol Farms, Erewhon, Frazier Farms, Jimbo’s, Lassen’s, Lazy Acres, Sam’s Club, Sprouts, Stew Leonard’s, Trader Joe’s, Whole Foods and more. Please visit our brand pages to learn more about availability for First Light and Atkins Ranch.

Why is New Zealand grass-fed beef and lamb only available in California?

We are excited to begin our multi-million-dollar marketing campaign efforts in California, where consumers are seeking better-for-you, healthier and sustainable grass-fed meat products. However, New Zealand grass-fed beef and lamb is available at select retailers nationwide, including, Bianchini’s Market, Bristol Farms, Erewhon, Frazier Farms, Jimbo’s, Lassen’s, Lazy Acres, Sam’s Club, Sprouts, Stew Leonard’s, Trader Joe’s, Whole Foods and more. Please visit our brand pages to learn more about availability for First Light and Atkins Ranch.

Is New Zealand grass-fed beef and lamb available in restaurants?

New Zealand grass-fed beef and lamb is available at select restaurants nationwide.

How much does New Zealand grass-fed beef and/or lamb cost?

New Zealand grass-fed beef and lamb prices vary by meat cut and retailer.

What is the difference between grass-fed and grain-fed?

The taste of our grass-fed beef and lamb is unrivaled: it’s leaner, more finely textured and more naturally flavorful.

Our grass-fed animals have been raised on only naturally-grown grass and roam freely and happily in wide open spaces 365 days a year. Grain-fed animals are typically raised on feedlots and fed corn and soy.

Is grass-fed meat better for me?

Not only does New Zealand grass-fed beef and lamb boast the flavors of nature with subtle notes of the green pastures the meat was raised on, the unique nutritional benefits are second to none.

When compared to grain-fed meat, grass-fed meat is lower in total fat, has a healthier omega-3:omega 6 ratio and more vitamin A and E content. Lean New Zealand grass-fed beef and lamb is high in protein, B vitamins, zinc, iron and vitamin D, while relatively low in calories, fat and cholesterol. The protein in beef and lamb contains a complete range of amino acids – the building blocks for growth.

Our delicious grass-fed beef and lamb from New Zealand is backed by one of the most rigorous, comprehensive, and transparent nationwide Quality Assurance programs, independently audited under the strictest New Zealand government regulations for safety, sustainability and animal welfare.

Is New Zealand grass-fed beef and lamb organic?

Not at this time. Our animals are grass-fed and pastured raised in New Zealand, and all meat exported from New Zealand is free of added hormones.

Does the grass in New Zealand contain GMOs?

Our farmers are committed to producing the highest quality meat in the most natural way. They work with the rhythms of nature and adapt to the seasons. Our animals roam freely and enjoy their natural grass diet that is free of genetically modified organisms or crops. Please visit our brand pages to learn more about availability for First Light and Atkins Ranch.

Is New Zealand grass-fed beef and lamb Halal?

Some grass-fed beef and lamb from New Zealand is Halal. Please visit our brand pages to learn more about availability for First Light and Atkins Ranch.

Is New Zealand grass-fed beef and lamb Kosher?

Grass-fed beef and lamb from New Zealand is not Kosher.

How are the animals raised?

New Zealand is blessed with vast, wide open spaces, providing our farms with a stress-free place for the animals to live. The clean air, mild climate and abundant fresh water produces lush, green pastures all year long. Our animals roam freely and enjoy their natural grass diet, which gives meat a wonderfully natural and delicious flavor.

What part of New Zealand are the animals from?

New Zealand is blessed with vast, wide open spaces. This is where you’ll find our farms. Our dedicated farmers raise their animals throughout the northern and southern islands of New Zealand.

How do you get your product from New Zealand to the U.S.? Is it safe for me to eat after traveling that far?

When delivering New Zealand beef and lamb to the United States, the most direct route is taken. Typically, this is by sea on slow steam vessels that reduce fuel consumption by up to 40%. During transit, the strictest food safety regulations are upheld at all times, including climate-controlled storage that allows the meat to age perfectly and ensures the best quality upon arrival.

Why should I buy your product, instead of U.S. beef or lamb?

We take pride in offering the most delicious, pure and naturally raised meat on the market. Since the beginning of New Zealand’s rich farming heritage, our beef and lamb has been raised on a grass-fed diet generation after generation. What does this mean?

  • Healthier meats: Grass-fed meats have significantly better omega-6 to omega-3 ratios, higher concentrations of conjugated linoleic acids (CLAs), higher levels of antioxidants, lower risk of E. coli infection, lower risk of antibiotic-resistant bacteria and overall, a better taste
  • Improved animal welfare: Grass-fed animals are generally healthier and require few, if any, drug treatments
  • Environmental benefits: When used, regenerative grazing systems can help restore grasslands, build soil and protect water supplies

For more information, visit https://beefandlambnz.com/the-life.

Does Beef + Lamb New Zealand offer other kinds of meat (goat meat, chicken, pork, etc.)?

We currently represent and support New Zealand beef and sheep farmers. However, many of our country’s farmers also supply some of the world’s finest venison.

Where can I find recipes featuring grass-fed beef and lamb?

Visit https://www.beefandlambnz.com/recipes-tips for delicious recipes and tips on cooking New Zealand grass-fed beef and lamb.

How do I cook New Zealand grass-fed meat?

Visit https://www.beefandlambnz.com/recipes-tips for delicious recipes and tips on cooking New Zealand grass-fed beef and lamb.

Fast Facts

Why is New Zealand Better for Farms and Farmers?

New Zealand is a country of vast, wide open spaces with rich soil, lush green grass, and fresh clean air – and year-round natural beauty. This is where you’ll find our farms. New Zealand farms provide a stress-free place for our animals to live; a calm existence where they can roam freely and enjoy their natural grass diet.

One of the most vital elements of our farming practices is our deeply-committed and devoted community of farmers. Their approach to farming is as unique as the country they love to work and live in. Our farmers take pride in producing humanely raised meat in the most natural way. They work with the rhythms of nature and adapt to nurture their animals.

New Zealand also benefits from crystal clear, plentiful rainfall year-round, and the ideal temperate climate to allow animals to live contentedly outside through every season. These conditions contribute to the growth of New Zealand’s incredibly lush meadow grass, which is the natural diet of cattle and sheep.

 

Why is What You Put in Your Body as Important as What Your Meat Puts in Theirs?

In New Zealand, grass-fed means something different. Our pristine climate makes New Zealand one of the few places in the world where pasture farming can reach its true potential. Animals are raised on lush, green pasture grass year-round, and can wander and graze freely and happily. The ability for the animals to eat and live as they would naturally is integral to better animal welfare.

When compared to grain-fed meat, New Zealand grass-fed meat is lower in saturated fat, and higher in omega-3 fatty acids and vitamins A and E. Lean New Zealand grass-fed beef and lamb are high in protein, B vitamins, zinc, iron and vitamin D, while relatively low in calories, fat and cholesterol. The protein in beef and lamb contains a complete range of amino acids – the building blocks for growth.

What is Taste Pure Nature?

When you see the Taste Pure Nature logo, you are receiving the highest quality, 100% New Zealand grass-fed and finished beef and lamb that nature has to offer.

We take pride in offering the most delicious, pure and naturally raised meat on the market, which is exactly what the Taste Pure Nature logo represents.

Why Generation-Upon-Generation of New Zealand Beef and Lamb is Grass-fed?

Grass-fed meat has numerous benefits – but even more, it’s a way of life in New Zealand. Since the beginning of New Zealand’s rich farming heritage, our beef and lamb has been raised on a grass-fed diet generation after generation. What does this mean?

  • Healthier meats: Grass-fed meats have significantly better omega-6 to omega-3 ratios, higher concentrations of conjugated linoleic acids (CLAs), higher levels of antioxidants, lower risk of E. coli infection, lower risk of antibiotic-resistant bacteria and overall, a better taste
  • Improved animal welfare: Grass-fed animals are generally healthier and require few, if any, drug treatments
  • Environmental benefits: When used, regenerative grazing systems can help restore grasslands, build soil and protect water supplies

What are Taste Pure Nature’s Safety Standards?

Backing up our naturally and humanely raised, delicious grass-fed meat is one of the most rigorous, comprehensive, and transparent national Quality Assurance programs, independently audited under the strictest New Zealand government regulations for safety, sustainability and animal welfare.

What’s the Best Way to Cook New Zealand Grass-fed Meat?

Visit our website at www.beefandlambnz.com for recipes and tips.

Can You Recommend any Recipes for New Zealand Grass-fed Meat?

Visit our website at www.beefandlambnz.com for recipes and tips.

Fast and Fun Facts

  • New Zealand is home to more than 4.9 million people1, but only five percent of New Zealand’s population is human – the rest are animals.
  • From 1990 to the present, sheep numbers in New Zealand have fallen from nearly 50 million to 27 million2, however the country has maintained similar levels of production while doubling the value of exports.
  • There are 2.8 million hectares of native vegetation, such as trees and shrubs, on sheep and beef farms in New Zealand, which accounts for approximately one-quarter of all native vegetation in New Zealand3.
  • About one third of New Zealand is protected land, including conservation parks, national parks, marine and island reserves, and more.
  • Most places in New Zealand receive over 2,000 hours of sunshine a year4.

 

Fast & Fun Fact Sources:

1 https://www.stats.govt.nz/

2 http://nzdotstat.stats.govt.nz/wbos/Index.aspx?DataSetCode=TABLECODE7423

3 Norton, D. Parnell, J. 2018. Desk-top assessment of native vegetation on sheep and beef farms across New Zealand. Unpublished.

4 http://archive.stats.govt.nz/browse_for_stats/environment/environmental-reporting-series/environmental-indicators/Home/Atmosphere-and-climate/sunshine-hours/sunshine-hours-archived-19-10-2017.aspx

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Cookie Policy Accept Cookies