About Pasture Perfect
100% grass-fed beef is all we do, and we’re passionate about it: we’ve been in the premium grass-fed meat business for over 30 years. We believe that sharing information and knowledge beneﬁts everyone and builds the conﬁdence we all need in our food.
The Pasture Perfect Difference
We believe wholeheartedly in grass-fed meat. It’s what we do, and we love all of it: the tradition, the folks we encounter and their way of life, the lifestyle the animals enjoy, its wholesome nutrition, and sharing the flavor and tenderness of well-raised meat. Doing the right thing is important to us, and it truly matters that our beef is better for our families and yours, that it is completely sustainable, and is ethically and humanely raised – and delicious. We partner with people who share our outlook, and believe this passion shows in our fine beef!
Put simply, great grass-fed beef comes from great pasture—in fact, farmers only half-jokingly say that they are pasture growers first, and that the cattle look after themselves. It’s for this reason that our grass-fed beef comes from some of the most bountiful and nutritious pastures in the world.
The temperate climate, abundant sunshine and ample rainfall in New Zealand create the perfect environment to grow great grass-fed beef, never confined, free to roam and graze at will. Grass grows well throughout the year allowing cattle to grow contentedly—free to roam through lush, nutritious pastures and spared the hardships and degradation of feedlots. This provenance not only produces great beef but maintains our high standard throughout the year.
Pasture Perfect beef embodies the care and attention of many small family farms, people who live on and care for the land through generations.