The Grass-Fed Difference
The Grass-Fed Difference of New Zealand’s Beef and Lamb
For centuries, New Zealand farmers have been raising grass-fed beef and lamb. Our animals graze freely and happily here, on wide open spaces brimming with lush, green grasses year-round. Our farmers work hand-in-hand with nature, nurturing their animals in rhythm with the seasons.
The air in New Zealand is some of the purest in the world. Plentiful, crystal clear rainfall helps us grow incredibly lush meadow grass, the natural diet of cattle and sheep. Even latitude and longitude smile on us because we have the ideal temperate climate to allow our animals to live contentedly outside through all the seasons.
Better for the Environment
Since 1990, we have reduced our carbon emissions by 30 percent and are on track to be carbon neutral by 2050. We are reducing our carbon footprint by working with nature: protecting native forests which naturally purify the air and planting to prevent soil erosion in waterways. By raising our cattle and sheep out in nature, we strive to do not only what is best for our animals, but also what is best for the environment.
New Zealand grass-fed beef and lamb are raised on an open pasture and allowed to graze as they please. Our farms provide a stress-free place for our animals to live. It is a calm existence where they can roam and enjoy their natural grass diet. Not surprisingly, this reduced stress promotes animal welfare, making them healthy and strong, requiring few, if any, antibiotics.
Grass-Fed 365 Days a Year
Grass-fed beef and lamb have spent their entire lives in open pastures eating a natural, foraged diet. In New Zealand, our cattle and sheep graze naturally, roaming freely and happily in wide open spaces 365 days a year—nurtured the way nature intended.
Happier & Healthier Cows and Sheep
Grass-fed and pasture raised greatly contributes to improved animal welfare: these cattle and sheep are happier and healthier. Grass-fed beef and lamb have significantly better omega-6 to omega-3 ratios, and higher concentrations of CLAs (Conjugated Linoleic Acid) and antioxidants. Clearly, grass-fed and pasture raised beef and lamb is healthier for them, for the environment and ultimately for you.