The Grass-Fed Difference2020-06-24T02:56:56+00:00

The Grass-Fed Difference

The Grass-Fed Difference of New Zealand’s Beef and Lamb

Eco-conscious. Sustainable. Regenerative. These are words often used to describe farming and agriculture practices that work in harmony with nature.

For centuries, New Zealand farmers have been raising grass-fed beef and lamb. Our animals graze freely and happily here, on wide open spaces brimming with lush, green grasses year-round. Our farmers work sustainably, hand-in-hand with nature. They give to the earth, and the earth gives back—the truest way to cultivate safe, nutritious, premium-quality meat.

Ideal Conditions

The air in New Zealand is some of the purest in the world. Plentiful, crystal clear rainfall helps us grow incredibly lush meadow grass, the natural diet of cattle and sheep. Even latitude and longitude smile on us because we have the ideal temperate climate to allow our animals to live contentedly outside through all the seasons. And while we are proud of our beautiful country and lush landscapes, we are even more proud of our dedication to keeping our environment clean, green, and healthy.

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Better for the Environment

Since 1990, New Zealand sheep and beef farming has reduced carbon emissions by 30% and we are committed to becoming carbon-neutral by 2050. We are reducing our carbon footprint by working with nature: protecting native forests that naturally purify the air and planting to prevent soil erosion in waterways. By raising our cattle and sheep out in nature, we strive to do what is best for our animals and what is best for the environment.

Open Pastures

New Zealand grass-fed beef and lamb are raised on an open pasture and allowed to graze as they please. Our farms provide a stress-free place for our animals to live. It is a calm existence where they can roam and enjoy their natural grass diet. Not surprisingly, this reduced stress promotes animal welfare, making them healthy and strong, requiring few, if any, antibiotics.

Grass-Fed 365 Days a Year

Grass-fed beef and lamb have spent their entire lives in open pastures eating a natural, foraged diet. In New Zealand, cattle and sheep naturally graze, roaming freely and happily in wide open spaces 365 days a year—nurtured the way nature intended.

Happier & Healthier Cows and Sheep

Grass-fed and pasture-raised greatly contributes to improved animal welfare: these cattle and sheep are happier and healthier. Grass-fed beef and lamb have significantly better omega-6 to omega-3 ratios, and higher concentrations of CLAs (Conjugated Linoleic Acid) and antioxidants. Clearly, grass-fed and pasture- raised beef and lamb is healthier for them, for the environment and ultimately for you.

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