Taste Pure NatureNew Zealand Beef & Lamb

Taste Pure Nature
New Zealand Beef & Lamb

Thriving Farm Communities2021-05-20T04:45:10+00:00



Our country is comprised of multigenerational family farms that believe in a connected ecosystem central to regenerative agriculture. New Zealand’s beef and lamb farmers use methods that have evolved over generations and are well-adapted to local environmental conditions. These methods conserve soils and waterways for future generations, support the social and economic fabric of rural communities, and serve as a model for farmers worldwide.

Over 90% of New Zealand sheep and beef farms are family-owned, with an average of five people living on each farm, and many other operations are Māori Trusts.

In New Zealand, the red meat sector generates 92,000 jobs across the country – nearly 5% of total employment in New Zealand. (Source: Beef + Lamb New Zealand Economic Service)

New Zealand grass-fed beef and lamb heritage
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